Yes people this is real!, the viral campaign for Chirstopher Nolan’s “The Dark Knight Rises” started, and in the best way ever, revealing a first look of Bane, played by Tom Hardy.
The studio, by simply tweeting #thefirerises launched the image, creating inmediatly a massive internet hit.
The hunt began on the film’s official website, where a loop of chanting could be heard. The wave form of the chant was analysed to yield a hashtag, #TheFireRises. When someone tweeted using this hastag, their Twitter profile picture was added to a mosaic, slowly forming the picture of Bane below.
Now the images is also on the official facebook page of the film here, which also has as a profile picture a very early teaser poster (see below).