Boohoo, a leader in affordable and trend-led fashion is making a splash in the Australian market, after experiencing tremendous growth since launching in 2006.  The demand from customers grows daily, both in the UK and internationally as boohoo’s fast online fashion formula is embraced.

Housing over 8,000 fashion-forward styles, boohoo’s unique supply chain means that the latest clothing, accessories and shoes go from design to your wardrobe in a matter of weeks, and has made boohoo the fastest growing online clothing business in the UK and Europe.  The brand’s in-house team of designers have kept a close eye on the ever-changing local fashion around the globe, while making seasonal and style adjustments to cater to the growing number of customers.  Much of the product is trans-seasonal including evening dresses, such as the ever popular bodycon, and as Australia enters fall boohoo also offer a wide selection of key outerwear and knitwear styles, which can be layered into outfits for the colder months.  Following an exciting year of triple digit growth, boohoo has also officially introduced FREE shipping to Australia in response to the exponential rate of purchases.  

 “We have observed a shift in consumer buying habits and like everyone in this market, we are always trying to stay up to date with the rate in which global ecommerce is changing.  We have ambitious growth plans but the core of our business has always been to provide the  seasons latest looks to women, whilst still delivering incredible value, so its common sense to make the purchasing process as easy as possible for our foreign customers,”– boohoo Joint Chief Executive Carol Kane

With an exciting future ahead, boohoo is set to cement its position as a leader in online, affordable, trend led fast fashion.